I think you've hit on an interesting point here.

The thing I dislike about the BBW label is the underlying attitude which seems to go with it.

In fact I feel there are two possible attitudes which come across when a woman labels hereself as a BBW:

1) The 'I'm big but I'm beautiful - honest!' kind of attitude, which is very unconvincing. I think there are some women who wear the BBW label because they're trying to convince themselves that they are beautiful, because in reality they don't feel that they are.

2) The 'I'm big and I don't give a shit' attitude which comes across as brash and arrogant (not attractive traits in anyone). There are larger women in the world, who seem to use the label as a passcard to allow themselves to behave badly, be rude and obnoxious etc.

For me, the danger of the BBW label is that women who give themselves this title are at risk of being categorised as having one attitude or the other and in my opinion neither of these attitudes are positive or healthy.

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