You had me at "free"

If I see creative re-uses it is a check in the plus column. To me, it says a lot

One time I was driving with a new girlfriend. Ahead of us, at the end of the driveway was a pile of stuff for the trash. She urgently had me pull over and stop so that she could look through what was there. when she jumped back in she was a little embarassed. We'd only been dating for a little while and she didn't know me too well. She didn't want me to think that she was a garbage picker. What I didn't tell her is that I had stopped earlier to look over the same pile

By way of explanation I told her that the only thing that would have made the stop any cooler was if she were wearing a "sexy little nothing" with a wolfish grin. that is so exciting to see someone who follows Re-use, Re-duce, Re-cycle.